by Norine Wiebmer | Nov 29, 2021 | Marketing
Is it getting harder to see the return on your marketing investment? In terms of marketing, your competition is not just other companies that offer similar services and products. Your competition includes all of the other ads, messages, and brand images that your...
by Norine Wiebmer | Aug 24, 2021 | Online learning, Training and Development
To limit employee turnover, you must offer your employees opportunities for growth and development. Online learning is the best way to do it. Business owners, CEOs, and HR professionals know just how disruptive and costly employee turnover can be. According to...
by Norine Wiebmer | May 3, 2021 | Marketing, SEO
Whether you operate in a B2B or B2C environment, potential customers need to be able to find you online quickly and easily. In a previous article, we talked about how improving your company’s “findability” online is the job of Search Engine Optimization (SEO). There...
by Norine Wiebmer | Jan 18, 2021 | Marketing, SEO
Whether you operate in a B2B or B2C environment, potential customers need to be able to find your company website quickly and easily. After all, in today’s world, a majority of consumers begin their research of products and services online using Google or another...
by Norine Wiebmer | Nov 20, 2020 | Marketing, SEO
Whether you operate in a B2B or B2C environment, potential customers need to be able to find you quickly and easily. Traditionally, B2B professionals have relied on trade shows, networking, and sales calls as key methods to reach prospects. While these methods will...
by Norine Wiebmer | Sep 28, 2020 | Networking
If you are like me, you really miss in-person networking events, seminars, vendor shows, and client meetings. My preferred approach to business has always been face-to-face networking. In this age of COVID, however, virtual meetings, events, and webinars are the new...
by Norine Wiebmer | Aug 8, 2020 | Industry 4.0
In these competitive times, the team at NWI Business Solutions is challenging companies to be proactive by reaching out to past, current, and potential clients for a review of their current products and processes. We encourage you to help your customers find ways to...
by Norine Wiebmer | Apr 29, 2020 | Working from home
Stay-at-home orders have forced many of us to work from home and take care of our children at the same time. I have owned my own business for the past 35 years. I raised my children while working from home with only occasional support (my husband is a pilot and is...
by Norine Wiebmer | Apr 17, 2020 | Marketing, Sales
Eight actions you should take now All of us at NWI Business Solutions are working at full capacity to support businesses during this pandemic. Our focus is on helping companies make the best use of their time and resources during this unusual period. For many...
by Norine Wiebmer | Feb 13, 2020 | Branding
“If you don’t distinguish yourself from the crowd, you will just be the crowd.” Rebecca Mark What makes your company, service, or product unique? How do you stand out from your competition? A unique selling proposition (USP) is the unique benefit...
